Ms. Arifa Mazhar, Chief Executive, SPO, and Mr. Arieb Azhar, renowned Pakistani musician, cultural producer, filmmaker, social activist and advocate for the preservation of Pakistan’s cultural heritage, signed an agreement for the publication of Pakistan in Tune: A Cultural History of the Music of Pakistan, with the support of GETZ PHARMA (PRIVATE) LIMITED.

This collaboration marks an important step towards documenting and celebrating Pakistan’s rich musical heritage through a publication that highlights its diverse cultural traditions and artistic legacy.

The initiative also reflects SPO’s commitment to preserving cultural heritage and promoting tourism by showcasing the country’s vibrant cultural identity for present and future generations.